Speed Keys are the key to speed

August 31st, 2010

Speed keys are absolutely essential when if you would like to be an expert Velvet Singer user. We optimized the software for the speed use and for our advanced users. But it really isn’t difficult to get your chops going! We believe that all of our customers can achieve a very high level of proficiency by memorizing a few simple speed keys.

You can click around the top menu bar to discover them.  For example, the records menu shows speed keys assigned to Command+N, D, E, T, J, R and S. (On a Windows machine, these keys are the same but with Ctrl+ instead of Command). In the Auditions module, these speed keys will do the following things:

  • N = New Audition
  • D = Duplicate Audition
  • E = Delete Audition
  • T = Omit Audition (from the found set)
  • J = Show All Auditions (if you only have a small found set)
  • R = Modify Last Find
  • S = Sort

Highest Priority Keys

If nothing else, each Velvet Singer user should memorize these six speed keys. It should take you about 1/100th of the time it would take to memorize an aria!

Command+ on Mac / Ctrl+ on Windows:

  • 1 = Main Menu — then the first letter of the module (ex. “A” to go to auditions)
  • 2 = Dashboard
  • N = New Record
  • J = Show All Records

Control+ on Mac / Ctrl+ on Windows:

  • Down Arrow = Next Record
  • Up Arrow = Previous Record

Once you arrive at the Main Menu (Command+1 / Ctrl+1), you can type ahead to navigate to the module. For example, type “A” to navigate to the Auditions module from the Main Menu. Type Command+1 to open the Main Menu then type “F” to navigate to the Finances Module.

  • A = Auditions
  • F = Finances
  • R = Repertoire
  • C = Contacts
  • P = Projects
  • E = Events
  • M = eMail
  • J = Journal

Show All Records may not be an obvious need but it made the list of highest priority speed keys because you may find yourself “stuck” viewing only a subset of records. For example, if you go to your Repertoire module and find “Mozart”, you may find only three (3) records out of twenty (20) or so. You navigate to the record you wanted (Dies Bildnis) and found out that you have performed it 14 times in public. You have what you need, but now you flip to the list view and only see three (3) records! Simply fire off Command+J (or Ctrl+J) to show all twenty (20) records again. It is essentially an “undo” button after finding data.

Scrolling to Previous and Next records also may not seem like it is worthy of recognition, but it is the speed key we use the most. In a list view you can certainly use the mouse to scroll through the records but on the detail view it can be slow to use the rolodex in the upper left hand corner to find what you need. Using Control+down arrow is the way to go. (While we are on this topic, fn+down arrow on Mac / PgDn on Windows scrolls through an entire page in list view.)

Northwestern Summer Session is Win-Win

August 24th, 2010

Voice teacher and soprano Pamela Hinchman does a very smart thing. Before her teaching year starts up at Northwestern, she teaches a week-long summer seminar which is a fantastic win-win.

The singers get geared up for audition season and get loads of new information and experience. It is only a week-long commitment, yet it is a great line on their resumes (which can be difficult to fill while in school). The singers were excited about participating even as I arrived for my seminar on the final day of the session.

And for Pamela and the other faculty, this program is a fantastic opportunity to get to know several singers from their studios before the year starts. The session is also an excellent marketing tool for the school. Holding a week-long summer session (with a simple audio recording application process) is a great idea and I think other schools of music would do well to follow suit.

From Northwestern’s Website:

“In these classes you will learn to audition for an agent, an opera company in the US and Europe, and a musical theater company. We will find three pieces for you that will make you the most marketable and help you to perfect them. Also discussed: How to present yourself most effectively by clothes and grooming; creating a useable resume and bio; advice on the proper picture for your voice type; tax issues. Guest speakers include a New York agent for opera and musical theater, a tax specialist, photographer, stage directors. Class is limited to 12 singers and 30 auditors. To apply as a participant, send a resume and tape or CD of 3 pieces to Summer Session Office, Northwestern University Bienen School of Music, 711 Elgin Road, Evanston, IL 60201.”

This was the first seminar at which I delved into “push” versus “pull” marketing. I really saw some light bulbs go off so I will certainly address this in future seminars.

Push marketing is essential to our business in singing and we do it all of the time. We send application forms, sing auditions and learn excerpts to perform callbacks. These efforts are focused on landing a single gig. They represent short-term strategies targeted toward a specific customer.

In all of the frenzy of applications, pull marketing seems to fall by the wayside. Pull marketing is all about cultivating long-term relationships and working to fill out the value of what you offer. Offering to cover a role for free when you are singing chorus is pull marketing. Soliciting donors on behalf of your home-town regional company is pull marketing. Starting your own recital series is pull marketing.

Even small efforts such as these mentioned can make a major impact on your career. Pull marketing is more that just being a team player and good colleague, it is being a savvy business person and ultimately it is essential toward building a sustainable career.

A giant thank you goes out to Dorothy Byrne for turning me on to this concept and terminology! Among many other talents, Dorothy works with highly-successful singers to refine their marketing strategy. She takes a deep personal interest in helping singers and is a genuine force for good in our business.

Screen Shots and Features

August 20th, 2010

The best way to understand what Velvet Singer Software can do for you is to check out this PDF. It shows the main menu and several modules including the popular repertoire module with sample reports.

When you are done having a peak, don’t forget to come back to Download Your Free Trial!

Bennett Featured In Chicago Symphony Video

August 20th, 2010

It was a great privilege to be featured in this “CSO Musicians On Muti” video. Our new Music Director Riccardo Muti is truly one of the great conductors of our era and it will be a thrill to perform Verdi’s Otello with Maestro Muti at Carnegie Hall this spring!

Caramoor Bel Canto

August 19th, 2010

Caramoor was the perfect last stop on my summer tour! New York City was gorgeous and it was quite a thrill to have such a stunning rehearsal space for the seminar. I found it quite impressive that Caramoor chooses to rehearse right in the heart of it all at the New 42nd Street Studios. That makes it very easy for those commuting from Brooklyn or New Jersey over the summer and we had myriad choices for lunch.

Our seminar was scheduled shortly after the Caramoor season had ended. I was a bit worried that energy would be low, but it was quite the contrary result. It seemed that the singers were able to really focus in deeply on their action plans because they were already at a transition point. They were not entrenched in the stress of having to constantly prove themselves and compete. They were relaxed, jovial and ready to share.

Some of the action items that came out of this session were particularly well thought-out. I have only included three examples, but most of the items shared were succinct, actionable and measurable… all of the things we look for in a good game plan. Some of them included:

  • Journal my auditions (how it went, what I sang, etc.)
  • Consistently track and refine my goals
  • Get a system to never miss deadlines

Believe it or not, I didn’t pay anyone to say these things! They are so simple and clear, yet they will make huge differences in how these singers run their businesses. Bravo Caramoor!

One of the biggest reason that this seminar was such a success, was that Caramoor’s Head Coach and Assistant Conductor Rachelle Jonck actively participated in the seminar. She was able to lend her unique perspective and help reinforce some of the key principles of the workshop.

In fact, her contribution was so valuable that it caused me consider how I can add this type of industry input to future seminars. I’m not sure Rachelle can take time from her busy coaching schedule (contact her about her coaching services on the Upper West Side in Manhattan) to travel around the country with me. But maybe through the marvels of modern technology …

I have begun setting up video chat interviews with my friends singing regularly at A-level houses. From these interviews, I will extract video clips to be used in the seminars.

I may also be able to offer live video chat with some of these singers during future seminars. How great would that be? These professional singers would love to “give back”, to teach young singers, but there is just no time. But maybe they can block out fifteen minutes from their hotel room in Berlin to call in to my seminar. Early response from my singer-friends has been overwhelmingly positive.

More to come on this topic to be sure!

Opera New Jersey Emerging Artists

August 6th, 2010

My session at Opera New Jersey took place adjacent to Princeton University’s campus, in the gorgeous McCarter Theater. It was encouraging and exciting to be part of a vibrant opera company for the day. Opera NJ had several rehearsals going on at the same time that day and I was privileged to get to work with many talented members of the Victoria J. Mastrobuono Emerging Artist Program before their evening performance of Carmina Burana.

I was also able to sit in on some of the staging for Don Giovanni. Among this all-star cast was Matt Boehler performing another highly successful Leporello. Matt and I first worked together at Ash Lawn Opera in Boheme. I have since seen him perform several times including a stunning Leporello with Chicago Opera Theater. COT’s production was a bit different than ONJ’s, given the setting in a brothel… Same great singing, though.

Other masterclasses offered this summer included: Ana Archuleta, Heidi Skok, Sally Wolf, Greg Trupiano, John Beeson, Laurent Philippe, David Ronis, Kathryn Cowdrick, Robert Swensen, Michael Paul, Willie Anthony Waters, Joel Revzen, Ron Land, Andrew Garland, Peter Randsman, David Ward. I am excited Velvet Singer was able to be a part of it!

The Seminar

The Emerging Artists at Opera NJ really seemed to enjoy the process and the craft. Despite having just performed Faust and having a busy schedule, they carried a very positive and collaborative energy in to our work together. Congratulations to Associate Conductor and Young Artist Music Director Keith Chambers for gathering these talented singers and setting a supportive tone for the summer.

We compressed the session just a touch as some were off to staging, but that made for a very focused seminar. We explored the nature of our business — how our daily activities as singers are unique in that we straddle the line between being an artist and being a self-starting freelance entrepreneur. These singers agreed heartily with the premise that we naturally place a higher priority toward artistic improvement and sometimes altogether neglect the power of being organized and centered. In this seminar, we made great strides toward balancing out these two sides.

The session culminated in public proclamations of actions items. Each singer announced to the group what they intended to do differently going forward. Action items were to be:

  • Succinct
  • Measurable
  • Actionable
  • Specific

We can talk and talk in seminars such as these, but action items are where the rubber meets the road. These singers rose to the challenge and were able to walk out of our time together with a few simple goals firmly in place.

I am finding this very rewarding personally to help singers make these breakthroughs and to get such awesome follow-up emails of thanks. Thank you Opera New Jersey!

CoOPERAtive Program Sets High Water Mark

August 5th, 2010

This program is amazing. If you are a young singer looking to turn the corner from hitting the cattle calls into earning paying contracts, The CoOPERAtive Program at Westminster is for you.

The CoOPERAtive Program is a very supportive and collaborative environment, featuring the country’s top talent. Not only do Laura Brooks Rice and Dr. Christopher Arneson bring in some of the most seasoned and passionate faculty, but they also make sure you spend ample time with each. Check out this faculty list including coaches, teachers, and conductors from the Lyric Opera of Chicago, Houston Grand Opera, Washington National Opera, New York City Opera, The Juilliard School and The Curtis Institute of Music.

The list includes such names as Susan Shiplett Ashbaker, Thomas Bagwell, Daniel Beckwith, Sandra Bernhard, Deborah Birnbaum, William Hobbs, Chuck Hudson, Gina Lapinski, Anthony Manoli, Mark Moliterno, Buck Ross, Debra Scurto-Davis, Ted Taylor, Marc Verzatt, Mark Moliterno, Nova Thomas, Lydia Brown, William Burden, Steven Crawford, Kathleen Kelly, Yelena Kurdina and and Brian Zeger.

How much value do you get? Well, they have taken the time to measure it so you can be sure you are getting your money’s worth. Singers typically receive over twenty six (26) coachings over the three weeks of the program. Yep, that’s more than one a day. One singer told me that she had nine (9) coachings the week before my seminar. And that is just coachings! That doesn’t include seminars, yoga, concerts, workshops and masterclasses. Read more about a Typical Day at the CoOPERAtive Program.

The Seminar and Individual Sessions

This seminar was certainly one of the best. We had a perfect room and the group was energized and well-prepared. Several of the singers had already printed the workbook sample and taken the questionnaire online. That is the kind of proactive skill that pays off huge in our entrepreneurial business.

We had a great discussion and the singers were very willing to share and contribute their creative ideas. I was flattered to read their comments (below).

The directors of the program also made sure to block out time for individual follow-up sessions with many of the singers. We met in fifteen-minute time slots throughout the afternoon discussing web sites, resumes, headshots and brainstorming marketing and product positioning.

We were able to make some major leaps forward with many resumes. In many cases, we condensed and refined the content. In many others we found small errors and discussed some basic graphic design formatting principles: less is more, readable should be the highest priority, white space is golden.

Please Email Us your resume if you would like some free feedback! We are happy to help in any way we can.

We chatted about the trade-offs of creating your own website from scratch using a WordPress blog engine, hiring a website designer such as Vox Page1, using a Flash based template such as Dynamod Web Portals, or building/hosting your website through Classical Singer or YAP Tracker.

I was also able to help singers refine their product positioning and strategize their market development. Most specifically, several singers had interest in creating a recital series. We helped them move from having a unique idea toward putting it into action: picking some deadlines on the calendar, deciding on a name for the series, targeting the right market, creating a fee structure and budgeting for print materials.

This was a fantastic session and I look forward to revisiting Westminster in the fall!

Coluratura Rebecca Woodmass Stresses Less, Sings More

August 3rd, 2010

Article by Sarah Alo

Rebecca Woodmass is a current student of Opera Performance at the Schulich School of Music of McGill University scheduled to graduate with her Masters in 2011. Although still at a young age, she has already distinguished herself in the operatic world. Most recently, Rebecca performed the role of Belinda in Dido and Aeneas with the McGill Chamber Orchestra. In addition, she played Mabel in Pirates of Penzance with the Savoy Society, as well as had her European debut with Lyric Opera Studio Weimar as Despina in Cosi fan tutte.

Rebecca uses Velvet Singer to manage her busy, budding career. Velvet Singer helps her keep track of her schedule – from organizing contacts for networking to retaining a record of past auditions and performances. Rebecca’s career has become more organized using Velvet Singer, allowing her to spend less time managing and more time focusing on her craft.

Q: When did you start singing?

Rebecca: When I was a little girl, I was always singing.  My mother had sung in choirs for years, and she would tell me to sing from deep down (i.e. the diaphragm). I was singing for family celebrations from a very young age, and I was good at memorizing and acting. So you might say that I always loved performing. Music was always a part of my life – I sang, played piano, flute, recorder, tenor saxophone, French horn, and guitar.

Q: When did that transition from a hobby to a career?

Rebecca: I was at a crossroads when I was at the beginning of my bachelor degree, and I needed to decide what scholastic path I wanted to pursue.  I always had many interests, and I was considering going into Engineering or Drama. I finally decided to go into singing because I felt that it was the most natural decision considering my activities of the years leading up to high school graduation.  I have had my doubts, but every year I feel better about my decision to go into singing.  Of course, I am just beginning to build my career, and I hope to take it to Europe sometime in the next few years.

Q: What are your aspirations for the future?

Rebecca: I love Europe, especially the French culture, and I would love to build a nice little career in Europe, based in France. Ten years from now, I think I will be doing a little of contemporary music, hopefully a little opera, and a lot of concerts!  I love oratorio. I also think that I will be doing some other things other than singing – perhaps teaching yoga, or teaching English, or managing a restaurant, or writing a book. I am the kind of person that needs something other than just music to make me feel balanced.  I would be really happy if I could have a full performing schedule but still be able to do something else on the side, totally unrelated to music.

Q: What are some of your upcoming projects?

Rebecca: I am really excited to work with a soprano saxophone player this fall on a project with his contemporary music group.  We are going to do a concert in Montreal featuring works by Grisey and Leroux.  I feel strongly about presenting work by Canadian composers, and even though it is more difficult to learn sometimes than the standard repertoire, it is extremely rewarding.

Q: What do you love about singing?

Rebecca: I love singing because I think it can be such an honest way to communicate. You have no choice but to put aside your fears and emote with your entire being, from your core to your eyelashes.  This kind of frankness really touches people, and my goal in life has always been to inspire others to reach their full potential.  I think singing has the capacity to do that – it is so fantastical and yet so innately human.

Q: How much do you use Velvet Singer and how has it improved or changed your career?

Rebecca: I use Velvet Singer much more now that it has been updated!  I use it to keep track of contacts and to rate my performance in auditions.  I think in the next few years it is going to be very helpful, as I will be out of school and doing a lot more auditions.  It has helped me to be able to write down information in an organized way, and then be able to clear my mind so I can focus on my singing.  It’s amazing how much you think you are going to remember, and then almost instantly forget.

Q: What Velvet Singer feature do you find most useful and why?

Rebecca: Right now, I like the Contacts section because I am meeting a lot of people and it’s hard to keep track.  I think in the next few years, the Reports are going to be invaluable.  Already I am able to choose my audition arias more intelligently.  Thank you, Velvet Singer!

Tenor Ian McEuen No Longer Livin’ On A Prayer

August 3rd, 2010

Article by Sarah Alo

Back when Ian McEuen was wailing the high notes of hair band classics in the 80s cover band he and his friends formed in high school, he thought he was having nothin’ but a good time. But it turned out that music took a hold of him like poison. After a few rock bands—and high school choir—he ended up falling in love with classical music.

Upon gaining a full scholarship to Carnegie Mellon University, he entered the world of classical singing, and after graduating this spring, attended the Classical Singer Convention 2010 in New York.

Before finding Velvet Singer at the convention, his management system was “a complete disorganized mess.” He found himself missing deadlines, not able to remember everything in his busy schedule.

“I didn’t know what I needed prepared until the last minute,” he said. “I had a big problem with dates before. Now, I can see exactly when everything is. It helps me plan my life. It’s all there.”

His previous management tools consisted of iCal and a notebook.

“It never really came into my head that there would be a program that would do all of this,” he said. “Velvet Singer has released a lot of the stress in my life. I didn’t have a system before, and now it is all laid out for me,”

This summer, McEuen will appear as the Marquis in Corigliano’s Ghosts of Versailles with the Aspen Opera Theatre Center.

“Now that I’m actually making money, Velvet Singer helps. The fact that it tells you which category expenses go in is really helpful. Performance taxing is so nebulous that anything that can help is fabulous,” he said.

When creating an expense record in Velvet Singer, it presents common expense categories that typical freelancers would use, like headshots, classes, coachings, piano tuning, and more. It then helps to find which tax category that expense goes with, and even gives tax advice, too. At the end, grouped expense reports can be printed to help file taxes faster.

McEuen’s passion is singing. In the future, he does not know exactly where he will end up. He would like to sing overseas at a big house somewhere like Germany or Italy, or even in the United States, as well as do as many recitals as possible, he said. This fall he will head to the University of Cincinnati’s College-Conservatory of Music to begin his graduate studies.

Still, according to McEuen, his future career is a question mark.

“But, I do have goals,” he said. “As singers, we have a hard time seeing progress.”

He said that the Velvet Singer journal tool helps to see that progress. He can go back and look at an aria that he used to not be able to get through, and see now that it is one of his best. Velvet Singer assists singers in not only managing future engagements, but also in keeping track of past performances and assessing auditions.

McEuen also finds that the contacts tab is an “invaluable” tool for him. Besides just keeping track of the people he encounters in his career, he uses it to have a list at the ready when he needs to thank people.

“There is no such thing as luck. It’s about being prepared and being in the right place at the right time,” he said. “I think Velvet Singer will help me be prepared when those opportunities come about and help launch me into my professional career.”

Opera North

July 29th, 2010

This is such an amazing setting for a summer opera program. Lebanon and Hanover, NH are two small towns yet are intellectual centers for the region. Dartmouth College is a major reason why. My guess is that the festival draws audience and supports from the Dartmouth community. It is an idyllic spot for a summer festival Opera North fills a huge need.

We had a great working session on a very hot afternoon in Hanover. We were able to sit in the round and hammer into some deep questions about where we are and where we want to go. The result was a deeply appreciative and energized group. Some were younger singers considering their unique path ahead and many were active professional singers with quality information to contribute. I feel honored to have inspired some new patterns of thought and really enjoyed making these connections.

Opera North Video

Singers were able to commit to some inspiring and tangible “action items” at the close of the seminar:

  • Stop procrastinating with school work
  • Stop obsessing over my voice
  • Apply for as much as I can
  • Seek out a manager
  • Have a life outside of singing

I retired that evening to the quaint town of Lime, NH and had a nice long run along the Connecticut river and the Vermont border. Gorgeous part of the country.