Posts Tagged ‘Auditions’

E-Workbook is Here — v2.9.2

Wednesday, May 11th, 2011

We have been holding on to this release for quite some time, trying out the new E-Workbook in seminars throughout the country. Tweaking, building and refining what we think is an excellent add-on to Velvet Singer.

After automatically downloading the newest update, v2.9.2, you can open up the Workbook add-on from the Main Menu.

This is an entirely separate file (the first add-on that we have released) and it is a very feature rich application of its own. We may even begin to sell it as a separate product. For our current customers? Free!

From the E-Workbook menu, you can open up the workbook for either of our Seminars:

- Seminar A: Organization / Goal Setting
- Seminar B: Business Plan

There is tons of information and TLC poured into both, but we think the Business Plan workbook functions really well as a stand-alone application.

The Bottom Line: Persuasion and Communication

The Workbooks walk you through everything you need to know, helping you generate rich and persuasive prose. For example, rather than trying to describe your values from scratch, you can first pick from a list of 39 common values.

E-mail Reports

From the Business Plan menu you can generate two types of reports, opening them in your web browser to print or preparing an HTML email to your family, friends, teachers and supporters. You can also Resume your workbook from the last page you edited, Backup your data, Submit your data to our compilation project or Clear all of your previous responses.

The E-Mail report allows you to send a beautiful and colorful HTML report directly from the system with no setup required.

Customize your message to request feedback and direction, or make an appeal for direct financial report. The more you involve your stakeholders, the more they will support you.

Business Plans

Your business plan will arrive with professional and colorful styling. It will contain copious amounts of valuable information, yet it will also be well organized and readable.

Velvet Singer business plans contain the following information:

  • Executive summary
  • Mission
  • Vision
  • Values
  • Current approach
  • Entrepreneurship strengths / weaknesses
  • Product strengths / weaknesses
  • Positioning / branding
  • Ambitions
  • Financial outlook
  • Risks analysis
  • Strategy
  • Five year plan
  • Priorities
  • To do list

Trends Module

Rebuilt and optimized to show you only the best information without any setup required on your part, the trends module is completely prefabricated and ready-made. Simply navigate to the Trends module from the main menu, and the system will compile your data. Click around, learn and share.

From each Trend record, you can see composite information describing your progress. For example, this singer has been doing about coachings per month.

View your profitability over the years or show the same data broken out into months. You can also drill down into income or expenses.

Trend reports gather high level data so you can analyze them together or share them with your professional contacts.

This report show a singers has researched 273 auditions, sent out 134 applicat

Westminster Courseware – Analysis for Success

Thursday, October 28th, 2010

Masters students at Westminster Choir College are at a great advantage. Among many other fantastic course offerings which help prepare singers to quickly transition into professional realms, one course at Westminster focuses on the traditional gateway into operatic performance: The Audition.

Laura Brooks Rice’s graduate-level course “Opera Auditions: Preparation and Techniques” offers Voice Pedagogy and Performance majors the opportunity to refine this core element of our craft. Singers explore new repertoire and work to polish their audition presentation.

Ms. Rice brings in top-tier guest artists on a weekly basis to provide feedback. After leaving graduate school, feedback of this type and quality is so difficult (and expensive) to generate.

The course also focuses on process. Few students will leave the class with a flawless package of five arias ready to win The Met Competition. In addition to solving specific issues and making dramatic improvements, the purpose of the course is to teach a process for refinement, so that the singers are properly equipped for the journey ahead.

That is where Velvet Singer Software steps in. Ms. Rice delivers homework assignments that students can accomplish by the use of Velvet Singer. In this way, she leverages their efforts so that they not only learn about the here and now, but they also develop a process for the future.

Rather than creating a list of past auditions and current repertoire, with Velvet Singer the students develop a powerful method and skill set for tracking their auditions and repertoire far into the future.

What power? What is the key benefit?

A large part of the benefit to students occurs during the data entry process. Simply taking the time to make sure all of the boxes are checked makes a giant impact. Being deliberate about journaling what you performed and how you felt is certainly over half the battle. By the time it comes to look back on your journey and plan out where you want to go, you will have a simplified and clearer vision for the future.

Reporting and analysis illuminates what intuition and feedback cannot. The best predictor of future behavior is past behavior. You have to create a clean, objective look into where you have been before you can plan where you are going.

What is your most effective aria?

This report gives students tangible insight in which aria or song has worked the best in the past. “Win” or “Loss” is determined by the status of the audition record. If your audition status is set to “Contract Offered” or “Contract Accepted”, then that audition was a win. In an academic setting, a contract may be to sing a solo with your school choir (at Westminster, that solo may be at Carnegie Hall!) or to perform a role in the opera.

Are your auditions improving?

This report show how many auditions you have been singing over each audition season and whether your outcomes are improving. Auditions take time and energy, so it is not enough for a singer to solely focus on whether or not they have projects to work on. If you are getting work, how much effort did it take for you to generate that work.

Who are you singing for?

There are several ways to analyze who you are singing for and what success you are seeing. This report breaks down your auditions by company budget level. This can be very helpful for those that are starting to target opera young artist programs.

Boston Conservatory – One Vision

Wednesday, October 27th, 2010

When I approached Boston Conservatory’s chair of voice & opera, Patty Thom at the 2010 Classical Singer Convention, she had a vision for how our business of singing seminar might help reinforce her curriculum. While at the convention, she awarded a generous $10,000 annual scholarship to a very lucky high school student with the vision of adding to her talent pool at Boston Conservatory. The convention also serves as a networking opportunity to help her stay connected with her colleagues.

I am delighted that Boston Conservatory was able to find the perfect fit for our seminar as part of our fall east coast swing! The fall can be a busy time of the year with auditions and operas to learn, but the students truly benefit from the receiving the right information at the right time.

The seminar was comprised of a wide range of singers from undergraduate freshman to master’s students with professional performing experience. This was clear from the moment that singers began sharing their scores from our first exercise: the Self-Management Questionnaire. The highest score reported was 41 activities that a singer regularly does, yet there were a group of scores in the teens and lower twenties.

I immediately encouraged those on the lower end, that unlike most of music school, this competition has only winners. The victory comes through identifying where you are in your unique process and also from opening up a dialogue with your peers. If the seminar had no other purpose, this would be enough to justify their time and energy.

The undergraduates seemed to really rise to the challenge of thinking about how to mirror some of these concepts to their current academic pursuits. When talking about auditions, we can just as well be talking about school juries and master classes. Rather than a gig, we spoke about school productions. Rather than focusing on the intricacies of tax accounting practices for freelance musicians, we fielded questions about resumes, cover letters, internships, thriving in competition and networking.

The purpose of the first half of the seminar is to wet the appetite and explore each singer’s unique entrepreneurial strengths and weaknesses as well as organization and outlook paradigms; the master’s students added a great deal to this part of the session. Peer-to-peer discussion can be a very powerful learning method, so we keep the seminar flexible to allow this to happen naturally.

It was the visualization exercise that seemed to resonate profoundly with undergraduates and master’s students alike. Stephen Covey’s foundational book The Seven Habits of Highly Effective People encourages us to “begin with the end in mind.” In creating (and taking time to savor) a vision of the ideal, we can begin to identify a path to get there. Rather than hoping and dreaming for the fame and fortune of an international opera career, the Velvet Singer workbook visualization exercise challenges singers to create a very active and practical vision along seven categories:

  • At Coachings
  • At Voice Lessons
  • Relating to My Colleagues
  • During Auditions
  • At My Next Production
  • When I Relate to Friends / Family
  • About My Career in General

Boston Conservatory also graciously opened up the session to some of my customers and contacts from other Boston-area schools. Some Velvet Singer customers first get to know us through the seminar experience before they dive into the software. It was a real treat for me to watch the process in reverse: to have seminar participants that already regularly use Velvet Singer Software. This was a glimpse into how Velvet Singer Software can truly transform a singers’ outlook and toolkit. It was like reviewing “before” and “after” side-by-side and I like the results!

Westminster Gathers A Crowd

Monday, October 25th, 2010

Earlier this month, we kicked off our east coast seminar tour at Westminster Choir College. Everyone got involved to make sure that this seminar was a huge success. It was amazing to see the voice faculty (represented by Laura Brooks Rice), career services (represented by Joanne Lisa) and the office of the dean take such a large interest in what we were doing. They gathered quite a crowd of undergrads, masters students, alumni and faculty.

Velvet Singer SeminarMore important than the size of the session was the buzz that attendees felt going in. The atmosphere determines so much of what singers get out of the seminar, and Velvet Singer presenters only have so much control. When the singers arrive early to find school photographers snapping pictures and a flawless multimedia setup, the singers put on their thinking caps and get ready to be challenged.

Students at Westminster Choir College seem to possess a healthy sense of idealism and optimism. They generally feel fairly well-equipped for the real world and confident about their abilities to contribute. Their perspective also helped make this seminar unique. We stepped through our usual exercises to help brainstorm singing opportunities and they were very quick to offer creative possibilities.

What are you going to do differently?

These singers also seemed to have a very good sense of their priorities and goals. From Dissonance To Harmony challenges each participant to not only identify their top career priorities, but also to boil those down into a set of goals. Priority categories include:

  • Product Refinement
  • Differentiation
  • Innovation
  • Customer Relations
  • Sales & Advertising
  • Marketing & Growth Strategy
  • Stakeholder Communication
  • Reporting & Analysis
  • Planning & Forecasting
  • Risk Management
  • Operations
  • Financial Planning & Development
  • Cost Management

This group’s action items were some of the best of any seminar I have ever given. Singers really understood the value of moving 1) from priorities 2) to goals and then 3) to action items. It is not enough to stop working at a list of goals. What are the simple, tangible, concrete things you are going to differently as a result of this seminar?

Certified Instructor Program Launched

This seminar also represented a major milestone for Velvet Singer, LLC. This was our first seminar to incorporate the help of a Velvet Singer Certified Instructor, Mezzo Soprano Danielle Wright. Danielle introduced the concept of action items and prepared the singers that their proclamations should be:

  1. Succinct
  2. Measurable
  3. Specific
  4. Actionable

Maybe Danielle is also part of the reason that this seminar’s action items were among the best!

Webinar This Summer

Westminster College of the Arts’ Executive Director Scott Hoerl also shared some of his day with us. He has been instrumental in developing a series of Webinars for students and alumni and Velvet Singer is thrilled to become a part of this series starting in the summer of 2011 through The CoOPERAtive Program.

Thank you Laura Brooks Rice, Margaret Cusack, Joanne Lisa, Joyce Tyler, Scott Hoerl, Dean Robert Annis, Danielle Wright and all of the talented and intelligent singers of Westminster!

User Manual is Here!

Saturday, October 23rd, 2010

We are thrilled to have compiled a very comprehensive and user-friendly manual documenting the latest version of Velvet Singer! Sink your teeth into these 100 pages of information and you will know all there is to know about working with Velvet Singer.

You can download the user manual directly from our website. It is also included in the latest installation package inside of the Documentation folder.

The user manual will help you gain a basic understanding of how to use Velvet Singer. You will learn how to create records, navigate between modules and print reports. We guarantee that if you make even a moderate commitment to working with this powerful tool, you will quickly gain proficiency.

We have compiled your questions into this manual. So it can also serve to answer Frequently Asked Questions about installation, registration and navigation.

Customer service is our number one priority so please do not hesitate to contact us for help. We welcome calls, emails and instant messages. We help many of our new customers over the phone ranging from the initial installation and setup of repertoire to more advanced topics such as configuring your email or calendar sync. We are here to help!

Table of Contents

Introduction

  • Welcome
  • How to Contact Us
  • Operating System Requirements

Installation

  • Download
  • Move the Zip File
  • Unzip/Extract the File
  • Folder Orientation
  • Launch Velvet Singer

Initial Setup

  • Expand Pop-Up Windows
  • License Agreement
  • Enter Customer Information

Setup Steps

  • Audition Repertoire
  • Resume Data Entry Form
  • Professional Contacts
  • Lessons and Coachings
  • Reports Preview
  • Tutorial

Navigation

  • Main Menu
  • Module Layout Toggle
  • Dashboard
  • Go To Related Records
  • Four Standard Layouts

Working With Data

  • Editing Data
  • Adding New Records
  • Deleting Records
  • Working With Data In Portals
  • Finding Records
  • Sorting Records

Modules

  • Journal Module
  • Auditions Module
  • Repertoire Module
  • Contacts Module
  • Trends Module
  • Email Module
  • Finances Module
  • Projects Module
  • Events Module

Initial Close

  • Weekly Opener
  • Alias / Desktop Shortcut
  • Usage Logging
  • Backups
  • Restore From Backup

Registration

  • Purchasing A License Key
  • Enter License Code
  • Two Computers
  • Two Singers Sharing One Computer
  • Lost License Keys
  • Transfer to New Computer

Administration

  • Main Menu Buttons
  • General Settings

Email Settings

  • Gmail Settings
  • Yahoo, AOL, Hotmail
  • Check Mail
  • Check Email Timer

Calendar Settings

  • Googleâ„¢ Calendar Syncing
  • Account Activation
  • Enter Settings
  • Sync Events

Appendix

  • Glossary of Terms
  • Speed Keys
  • Reports

Roosevelt: Topics for the Professional Singer

Saturday, October 23rd, 2010

Dana Brown‘s graduate seminar is one of the finest courses of its type across the country. As I travel around to many music schools, I schools I inquire about how they handle this business of singing material. Few have as good of an answer as the Chicago College of Performing Arts at Roosevelt University.

Dr. Brown developed a two-semester course specifically designed for singers and required for graduation from the Master’s degree program called “Topics for the Professional Singer.” He continues to keep his material on the cutting-edge by involving outside guests and tailoring assignments to the needs of the class.

“Topics for the Professional Singer is a graduate seminar designed to help the aspiring singer make the leap into professional work. Topics are chosen in order to cover the musical, physical, psychological and business aspects of being a professional musician. This course includes teaching by guest artists.”

We were thrilled Roosevelt University decided to directly involve Velvet Singer Software into their curriculum as required “Courseware” purchased through the school bookstore. With this relationship, we are able to accomplish so much in such a quick amount of time. This represents a huge victory for the singers.

  • Now we can reach those students that might otherwise not engage with this material. Organization and planning is for everyone — especially for those that are naturally less gung-ho.
  • We can “teach a man to fish.” Dr. Brown’s assignments now come alive. Rather than asking only singers to prepare a repertoire list, we also leave the students with a dynamic and powerful skill set to keep their repertoire list updated throughout their careers!
  • We are able to introduce new high-technology elements into the curriculum. It is not a paper world anymore and Velvet Singer Courseware helps schools take the leap.

Powerful Homework Assignment

With Velvet Singer Courseware, we were able to create a homework assignment including submission of these five reports:

  1. Professional Contacts
  2. Repertoire summarized by Repertoire Type and Status
  3. Audition Selections summarized by Season
  4. Career Journal submissions
  5. Coaching, Lesson and Practice Session Journal submissions

The students truly rose to the challenge and impressed their teacher by submitting far more than the minimum requirements of this assignment. This course (with the help of Velvet Singer Courseware) is one of the most important steps toward organizing and empowering these budding careers!