Posts Tagged ‘Classical Singer’

Boston Conservatory – One Vision

Wednesday, October 27th, 2010

When I approached Boston Conservatory’s chair of voice & opera, Patty Thom at the 2010 Classical Singer Convention, she had a vision for how our business of singing seminar might help reinforce her curriculum. While at the convention, she awarded a generous $10,000 annual scholarship to a very lucky high school student with the vision of adding to her talent pool at Boston Conservatory. The convention also serves as a networking opportunity to help her stay connected with her colleagues.

I am delighted that Boston Conservatory was able to find the perfect fit for our seminar as part of our fall east coast swing! The fall can be a busy time of the year with auditions and operas to learn, but the students truly benefit from the receiving the right information at the right time.

The seminar was comprised of a wide range of singers from undergraduate freshman to master’s students with professional performing experience. This was clear from the moment that singers began sharing their scores from our first exercise: the Self-Management Questionnaire. The highest score reported was 41 activities that a singer regularly does, yet there were a group of scores in the teens and lower twenties.

I immediately encouraged those on the lower end, that unlike most of music school, this competition has only winners. The victory comes through identifying where you are in your unique process and also from opening up a dialogue with your peers. If the seminar had no other purpose, this would be enough to justify their time and energy.

The undergraduates seemed to really rise to the challenge of thinking about how to mirror some of these concepts to their current academic pursuits. When talking about auditions, we can just as well be talking about school juries and master classes. Rather than a gig, we spoke about school productions. Rather than focusing on the intricacies of tax accounting practices for freelance musicians, we fielded questions about resumes, cover letters, internships, thriving in competition and networking.

The purpose of the first half of the seminar is to wet the appetite and explore each singer’s unique entrepreneurial strengths and weaknesses as well as organization and outlook paradigms; the master’s students added a great deal to this part of the session. Peer-to-peer discussion can be a very powerful learning method, so we keep the seminar flexible to allow this to happen naturally.

It was the visualization exercise that seemed to resonate profoundly with undergraduates and master’s students alike. Stephen Covey’s foundational book The Seven Habits of Highly Effective People encourages us to “begin with the end in mind.” In creating (and taking time to savor) a vision of the ideal, we can begin to identify a path to get there. Rather than hoping and dreaming for the fame and fortune of an international opera career, the Velvet Singer workbook visualization exercise challenges singers to create a very active and practical vision along seven categories:

  • At Coachings
  • At Voice Lessons
  • Relating to My Colleagues
  • During Auditions
  • At My Next Production
  • When I Relate to Friends / Family
  • About My Career in General

Boston Conservatory also graciously opened up the session to some of my customers and contacts from other Boston-area schools. Some Velvet Singer customers first get to know us through the seminar experience before they dive into the software. It was a real treat for me to watch the process in reverse: to have seminar participants that already regularly use Velvet Singer Software. This was a glimpse into how Velvet Singer Software can truly transform a singers’ outlook and toolkit. It was like reviewing “before” and “after” side-by-side and I like the results!

CoOPERAtive Program Sets High Water Mark

Thursday, August 5th, 2010

This program is amazing. If you are a young singer looking to turn the corner from hitting the cattle calls into earning paying contracts, The CoOPERAtive Program at Westminster is for you.

The CoOPERAtive Program is a very supportive and collaborative environment, featuring the country’s top talent. Not only do Laura Brooks Rice and Dr. Christopher Arneson bring in some of the most seasoned and passionate faculty, but they also make sure you spend ample time with each. Check out this faculty list including coaches, teachers, and conductors from the Lyric Opera of Chicago, Houston Grand Opera, Washington National Opera, New York City Opera, The Juilliard School and The Curtis Institute of Music.

The list includes such names as Susan Shiplett Ashbaker, Thomas Bagwell, Daniel Beckwith, Sandra Bernhard, Deborah Birnbaum, William Hobbs, Chuck Hudson, Gina Lapinski, Anthony Manoli, Mark Moliterno, Buck Ross, Debra Scurto-Davis, Ted Taylor, Marc Verzatt, Mark Moliterno, Nova Thomas, Lydia Brown, William Burden, Steven Crawford, Kathleen Kelly, Yelena Kurdina and and Brian Zeger.

How much value do you get? Well, they have taken the time to measure it so you can be sure you are getting your money’s worth. Singers typically receive over twenty six (26) coachings over the three weeks of the program. Yep, that’s more than one a day. One singer told me that she had nine (9) coachings the week before my seminar. And that is just coachings! That doesn’t include seminars, yoga, concerts, workshops and masterclasses. Read more about a Typical Day at the CoOPERAtive Program.

The Seminar and Individual Sessions

This seminar was certainly one of the best. We had a perfect room and the group was energized and well-prepared. Several of the singers had already printed the workbook sample and taken the questionnaire online. That is the kind of proactive skill that pays off huge in our entrepreneurial business.

We had a great discussion and the singers were very willing to share and contribute their creative ideas. I was flattered to read their comments (below).

The directors of the program also made sure to block out time for individual follow-up sessions with many of the singers. We met in fifteen-minute time slots throughout the afternoon discussing web sites, resumes, headshots and brainstorming marketing and product positioning.

We were able to make some major leaps forward with many resumes. In many cases, we condensed and refined the content. In many others we found small errors and discussed some basic graphic design formatting principles: less is more, readable should be the highest priority, white space is golden.

Please Email Us your resume if you would like some free feedback! We are happy to help in any way we can.

We chatted about the trade-offs of creating your own website from scratch using a WordPress blog engine, hiring a website designer such as Vox Page1, using a Flash based template such as Dynamod Web Portals, or building/hosting your website through Classical Singer or YAP Tracker.

I was also able to help singers refine their product positioning and strategize their market development. Most specifically, several singers had interest in creating a recital series. We helped them move from having a unique idea toward putting it into action: picking some deadlines on the calendar, deciding on a name for the series, targeting the right market, creating a fee structure and budgeting for print materials.

This was a fantastic session and I look forward to revisiting Westminster in the fall!

Tenor Ian McEuen No Longer Livin’ On A Prayer

Tuesday, August 3rd, 2010

Article by Sarah Alo

Back when Ian McEuen was wailing the high notes of hair band classics in the 80s cover band he and his friends formed in high school, he thought he was having nothin’ but a good time. But it turned out that music took a hold of him like poison. After a few rock bands—and high school choir—he ended up falling in love with classical music.

Upon gaining a full scholarship to Carnegie Mellon University, he entered the world of classical singing, and after graduating this spring, attended the Classical Singer Convention 2010 in New York.

Before finding Velvet Singer at the convention, his management system was “a complete disorganized mess.” He found himself missing deadlines, not able to remember everything in his busy schedule.

“I didn’t know what I needed prepared until the last minute,” he said. “I had a big problem with dates before. Now, I can see exactly when everything is. It helps me plan my life. It’s all there.”

His previous management tools consisted of iCal and a notebook.

“It never really came into my head that there would be a program that would do all of this,” he said. “Velvet Singer has released a lot of the stress in my life. I didn’t have a system before, and now it is all laid out for me,”

This summer, McEuen will appear as the Marquis in Corigliano’s Ghosts of Versailles with the Aspen Opera Theatre Center.

“Now that I’m actually making money, Velvet Singer helps. The fact that it tells you which category expenses go in is really helpful. Performance taxing is so nebulous that anything that can help is fabulous,” he said.

When creating an expense record in Velvet Singer, it presents common expense categories that typical freelancers would use, like headshots, classes, coachings, piano tuning, and more. It then helps to find which tax category that expense goes with, and even gives tax advice, too. At the end, grouped expense reports can be printed to help file taxes faster.

McEuen’s passion is singing. In the future, he does not know exactly where he will end up. He would like to sing overseas at a big house somewhere like Germany or Italy, or even in the United States, as well as do as many recitals as possible, he said. This fall he will head to the University of Cincinnati’s College-Conservatory of Music to begin his graduate studies.

Still, according to McEuen, his future career is a question mark.

“But, I do have goals,” he said. “As singers, we have a hard time seeing progress.”

He said that the Velvet Singer journal tool helps to see that progress. He can go back and look at an aria that he used to not be able to get through, and see now that it is one of his best. Velvet Singer assists singers in not only managing future engagements, but also in keeping track of past performances and assessing auditions.

McEuen also finds that the contacts tab is an “invaluable” tool for him. Besides just keeping track of the people he encounters in his career, he uses it to have a list at the ready when he needs to thank people.

“There is no such thing as luck. It’s about being prepared and being in the right place at the right time,” he said. “I think Velvet Singer will help me be prepared when those opportunities come about and help launch me into my professional career.”

Convention Results

Monday, June 14th, 2010

The data is in — the Classical Singer Convention was a huge success for Velvet Singer! Velvetsinger.com had a huge boost in hits over the three days of the convenention (up 120%) as well as a sustained boost for the week following (up 95%).

In fact, if you Google “Classical Singer Convention,” guess who’s website comes up just after classicalsinger.com?

I was thrilled to meet so many talented and empowered singers as well as many faculty and administrators from around the world, but it is also neat to see the numbers. Thank you again to those at Classical Singer magazine for making these genuine connections (in person and through the internet) possible.

To other vendors, schools, and opera companies, consider the 2011 convention an absolute must. You will see the “ROI” and have fun doing it.

We Help You Get Organized

Wednesday, June 2nd, 2010

I just returned from an exciting weekend Classical Singer Convention 2010 at the Times Square Marriott. This was a giant leap forward for my business (my website hits are way up, downloads are way up, new customers are way up) and a thrill for me personally.

Perhaps more importantly, I think it will go down as a turning point and a new chapter in the careers of many young singers. I am lucky to be a part of that new chapter for so many organized, empowered, forward-looking, “put together” artists.

I was able to meet very many young and talented singers and it was a huge opportunity for me to refine Velvet Singer Software’s value proposition. I am a technical guy, but what so many of you were interested in is not how cool the software is (and it is cool), but what benefit you get out of it.

In short, Velvet Singer helps you do things you already have to do more efficiently and more effectively. For example, you already have to file your taxes, you already have to keep track of what repertoire you sing, you already have to keep track of who you sang for. Why not do these things better?

More generally, recording your development in a career journal helps you feel more in control of this highly-subjective business. And how else will they complete your biography when you are rich and famous?

    Velvet Singer is organizational software that helps you answer questions like this at the drop of a hat:

  • What active French rep do you sing?
  • How many coachings did you do last year?
  • How did you feel about your last audition?
  • What is your mission? What are your strength/weaknesses?
  • Did you make more money than last year?

I expect that putting a face to the name will help singers look to me for career / technical coaching. I am here to help so please call or email anytime.

Thank you to Classical Singer Magazine for putting on a great conference! As Editorial Director Sarah Thomas put it, the convention is all about making these connections possible. Young singers have many goals and desires. Velvet Singer is here to help.

Classical Singer Convention 2010

Thursday, April 1st, 2010

I am very excited to contribute to Classical Singer’s fantastic annual competition. The competition final rounds will take place during the Classical Singer Convention this May at Times Square in New York City. Velvet Singer will be on hand to exhibit our software and seminars, to present awards to competition finalists, and to support Classical Singer’s highly-valuable mission. I am thrilled to be in the company of so many veterans of our industry and expect to learn a lot.

University Award

I will present a free copy of Velvet Singer Software to each of the finalists in the University Competition at the close of the Final Round Concert on Sunday, May 30th. Each copy of Velvet Singer Software at the student price is worth $145.99. I will award over $1,000 worth of free software.

Each of the five to seven (5-7) singers chosen as finalists from the undergraduate and graduate divisions will have demonstrated extraordinary talent and ability to deliver. These young singers will make ideal recipients of this prize because they will be able to derive immediate value from Velvet Singer’s journaling and audition-tracking features. They will also enjoy getting their repertoire organized by selecting from Velvet Singer’s list of over 2,600 arias.

Professional Track Award

I will also present a free copy of Velvet Singer Software to each of the top rated Professional Track singers at the Winner’s Concert on Sunday, May 30th. Each copy of Velvet Singer Software is worth $195.99, therefore I will award up to $2,000 worth of free software.

Each of these eight to ten (8-10) singers has demonstrated consistent quality and career potential through the unique and valuable Audition Feedback Experience auditions and call backs. These emerging professional singers will immediately gain insight into their careers by tracking their gigs, organizing their repertoire lists, and managing their income and professional expenses with the help of Velvet Singer Software.

Best of luck to all of the participants!