I am learning all of the time to stay up on “my game.” This NPR feature provides excellent insights into how this current generation of college students may absorb information in a radically different way than their grandparents, their parents or even me!
“‘This new generation comes home and they turn on their computer and they’re in three different windows and they’ve got three magazines open and they’re listening to iTunes and they’re texting with their friends,’ [Author Don Tapscott] says, ‘and they’re doing their homework.’”
This is a great encouragement to the methods we have been employing in our seminars. In asking the singers to begin constructing their business plans on their free time, before the seminars, I hope to inspire them that this ‘assignment’ should become a personalize thing. You don’t need to take long on it, you can do it while you are on Facebook and it just might help set the foundation for your career.
Check out his book at: http://www.macrowikinomics.com/.