Posts Tagged ‘Masters’

Longy and Turning Pro

Friday, December 16th, 2011

Earlier this week I had the privilege of returning to the Longy School of Music in Cambridge, Mass to work with the Masters level voice students as they prepare for the holiday break.

I expected some serious burnout at this point in the semester, and I tiptoed into the topics, not knowing how the reaction would be. I asked, “How y’all doin?” and leaned on the desk as we got to know each other. It immediately became clear: far from burnt out, these singers were “amped up” and eager to get a plan in place. We were off and running on what was to be a very productive two hour session.

At Longy, they do something very smart — they require this Monday seminar for all of their graduate level singers, and it becomes a catch-all for guest artists, special presentations and collaboration. I think it really pays off that they have this time set aside to bring in folks like me. Then they don’t have to pull teeth or beat a drum to get the students excited and energized about these “special” topics. The field is tilled, the soil is ready to receive. I think this setup helps make my visits to Longy very productive.

We talked through some of the basic principles of maintaining an active, “living” document to serve as a business plan. It doesn’t need to be perfect, it doesn’t need to contain every last element fully fleshed out, it just needs to be alive and relevant and easy.

It also helps to drop a reminder into your calendar for the two or three times a year that you will revisit these topics. January and August are the best planning times for me, and it sounds like for many other singers. Some of the students at Longy also suggested that mid-semester can also be a great time to revisit your strengths & weaknesses list or to check in with a goals list.


While in Boston, I also had the chance to meet with a few colleagues at different schools, checking in with them and learning a bit more about how their work is progressing. When they asked about my sessions at Longy, I ended up mostly describing the one-on-one sessions that I did Monday afternoon.

I began these sessions a touch low on energy after scarfing down some delicious New England clam chowder, but I found myself basically bouncing off of the walls by 5:00 when I wrapped up. These students each had such unique stories and such profound passion for what they do. I was delighted and invigorated because I felt well equipped to address so many of their questions, and where I wasn’t sure, I confessed my ignorance and moved the topic along.

Among other things, I kept revisiting what has become somewhat of a mantra for me:

    If you want to be a professional singer, simply do one thing: build and sustain a lifestyle of singing.

It is completely within your control. Fear not! Those that ‘win’ at this game are those that can sustain the lifestyle the longest. That’s it. Talent helps, sure, as does getting a few good breaks. It is easier to sustain the lifestyle if you have the support of friends and family, of course. But it is completely up to you.

As Stephen Pressfield writes in his fantastic book about battling resistance and self-defeating behavior in the creative arts, The War of Art:

    “There’s no mystery to turning pro. It’s a decision brought about by an act of will. We make up our mind to view ourselves as pros and we do it. Simple as that.”

If you don’t already have a copy, I highly suggest picking one up, especially if you want to get psyched up over a holiday break!

Video Action Items at MSM

Friday, January 21st, 2011

“Bill Bennett led a wonderful session to help MSM vocalists identify their goals and map a course toward achieving them. Velvet Singer is an impressive, powerful tool to organize time efficiently and to prepare for career success.”

Edward Klorman, director of Manhattan School of Music’s Center for Music Entrepreneurship

I stepped up the intensity of the “action item” proclamations at my recent seminar at MSM. This was the first seminar at which I recorded video, rather than audio as in previous seminars.

The result: video definitely fires up a new part of the brain! I am definitely going to use this again.

These performers at MSM certainly rose to the challenge. At the culmination of the seminar, I asked if any students would like to volunteer to do a short video recording. They got a bit nervous, but everyone in the group stepped forward to participate.

Most everyone included a touch of humor or levity to their delivery. Some made the entire room, myself included, erupt into laughter. This was different than the audio action items at previous seminars which tended to come out a bit dry.

My strategy is to do anything possible to make a memory out of the experience. Performing in front of their peers and in front of the camera seemed to do just that. It is difficult to make a seminar on the business of singing anything other than dry, so I was delighted to close the workshop with some laughs and some firm commitments.

The videos came out great! I used my new iPhone 4 and a really slick iPhone-to-tripod attachment called The Glif.

Because The Glif was back-ordered, I picked up the attachment from the designer’s studio in Greenwich Village. I was able to meet with Tom Gerhardt and learn a bit about their fantastic entrepreneurial project. Tom and his partner used Kickstarter to raise the funds to launch this amazing product to the mainstream. According to theglif.com:

… We decided to put the Glif’s fate into the hands of the masses and begin a Kickstarter campaign to raise the money required to make it a reality. Kickstarter is a platform that connects creators with people who are interested in helping them out. Our contributors on Kickstarter pledged money towards our goal with no guarantee that we would ever be successful. They took a leap of faith, backed our project, and $137,417 and 5273 backers later here we are. The Glif is a full-fledged crowd-funded product.

If you need to do any video recording for applications, you can certainly get by with the iPhone, The Glif, a tripod, and a good digital voice recorder. The audio on the iPhone won’t be good enough quality for an application, so you will have to dub in your own audio track.


I let these participants know that I will be emailing each of them their individual video clips two weeks, one month, two months, six months and one year from the date of the seminar. My hope is that they will remember the fun they had in making the video and then feel a good positive sense of accountability to the group.

Ultimately, my job is to help inspire an entrepreneurial attitude. The granular skills they pick up and my specific approach (working from priorities -> goals -> action items) may fade or become less relevant over time. But helping to shape attitudes has staying power.

I greatly enjoyed working with these positive and intelligent singers at MSM and I look forward to following up with them.

Boston Conservatory – One Vision

Wednesday, October 27th, 2010

When I approached Boston Conservatory’s chair of voice & opera, Patty Thom at the 2010 Classical Singer Convention, she had a vision for how our business of singing seminar might help reinforce her curriculum. While at the convention, she awarded a generous $10,000 annual scholarship to a very lucky high school student with the vision of adding to her talent pool at Boston Conservatory. The convention also serves as a networking opportunity to help her stay connected with her colleagues.

I am delighted that Boston Conservatory was able to find the perfect fit for our seminar as part of our fall east coast swing! The fall can be a busy time of the year with auditions and operas to learn, but the students truly benefit from the receiving the right information at the right time.

The seminar was comprised of a wide range of singers from undergraduate freshman to master’s students with professional performing experience. This was clear from the moment that singers began sharing their scores from our first exercise: the Self-Management Questionnaire. The highest score reported was 41 activities that a singer regularly does, yet there were a group of scores in the teens and lower twenties.

I immediately encouraged those on the lower end, that unlike most of music school, this competition has only winners. The victory comes through identifying where you are in your unique process and also from opening up a dialogue with your peers. If the seminar had no other purpose, this would be enough to justify their time and energy.

The undergraduates seemed to really rise to the challenge of thinking about how to mirror some of these concepts to their current academic pursuits. When talking about auditions, we can just as well be talking about school juries and master classes. Rather than a gig, we spoke about school productions. Rather than focusing on the intricacies of tax accounting practices for freelance musicians, we fielded questions about resumes, cover letters, internships, thriving in competition and networking.

The purpose of the first half of the seminar is to wet the appetite and explore each singer’s unique entrepreneurial strengths and weaknesses as well as organization and outlook paradigms; the master’s students added a great deal to this part of the session. Peer-to-peer discussion can be a very powerful learning method, so we keep the seminar flexible to allow this to happen naturally.

It was the visualization exercise that seemed to resonate profoundly with undergraduates and master’s students alike. Stephen Covey’s foundational book The Seven Habits of Highly Effective People encourages us to “begin with the end in mind.” In creating (and taking time to savor) a vision of the ideal, we can begin to identify a path to get there. Rather than hoping and dreaming for the fame and fortune of an international opera career, the Velvet Singer workbook visualization exercise challenges singers to create a very active and practical vision along seven categories:

  • At Coachings
  • At Voice Lessons
  • Relating to My Colleagues
  • During Auditions
  • At My Next Production
  • When I Relate to Friends / Family
  • About My Career in General

Boston Conservatory also graciously opened up the session to some of my customers and contacts from other Boston-area schools. Some Velvet Singer customers first get to know us through the seminar experience before they dive into the software. It was a real treat for me to watch the process in reverse: to have seminar participants that already regularly use Velvet Singer Software. This was a glimpse into how Velvet Singer Software can truly transform a singers’ outlook and toolkit. It was like reviewing “before” and “after” side-by-side and I like the results!

Westminster Gathers A Crowd

Monday, October 25th, 2010

Earlier this month, we kicked off our east coast seminar tour at Westminster Choir College. Everyone got involved to make sure that this seminar was a huge success. It was amazing to see the voice faculty (represented by Laura Brooks Rice), career services (represented by Joanne Lisa) and the office of the dean take such a large interest in what we were doing. They gathered quite a crowd of undergrads, masters students, alumni and faculty.

Velvet Singer SeminarMore important than the size of the session was the buzz that attendees felt going in. The atmosphere determines so much of what singers get out of the seminar, and Velvet Singer presenters only have so much control. When the singers arrive early to find school photographers snapping pictures and a flawless multimedia setup, the singers put on their thinking caps and get ready to be challenged.

Students at Westminster Choir College seem to possess a healthy sense of idealism and optimism. They generally feel fairly well-equipped for the real world and confident about their abilities to contribute. Their perspective also helped make this seminar unique. We stepped through our usual exercises to help brainstorm singing opportunities and they were very quick to offer creative possibilities.

What are you going to do differently?

These singers also seemed to have a very good sense of their priorities and goals. From Dissonance To Harmony challenges each participant to not only identify their top career priorities, but also to boil those down into a set of goals. Priority categories include:

  • Product Refinement
  • Differentiation
  • Innovation
  • Customer Relations
  • Sales & Advertising
  • Marketing & Growth Strategy
  • Stakeholder Communication
  • Reporting & Analysis
  • Planning & Forecasting
  • Risk Management
  • Operations
  • Financial Planning & Development
  • Cost Management

This group’s action items were some of the best of any seminar I have ever given. Singers really understood the value of moving 1) from priorities 2) to goals and then 3) to action items. It is not enough to stop working at a list of goals. What are the simple, tangible, concrete things you are going to differently as a result of this seminar?

Certified Instructor Program Launched

This seminar also represented a major milestone for Velvet Singer, LLC. This was our first seminar to incorporate the help of a Velvet Singer Certified Instructor, Mezzo Soprano Danielle Wright. Danielle introduced the concept of action items and prepared the singers that their proclamations should be:

  1. Succinct
  2. Measurable
  3. Specific
  4. Actionable

Maybe Danielle is also part of the reason that this seminar’s action items were among the best!

Webinar This Summer

Westminster College of the Arts’ Executive Director Scott Hoerl also shared some of his day with us. He has been instrumental in developing a series of Webinars for students and alumni and Velvet Singer is thrilled to become a part of this series starting in the summer of 2011 through The CoOPERAtive Program.

Thank you Laura Brooks Rice, Margaret Cusack, Joanne Lisa, Joyce Tyler, Scott Hoerl, Dean Robert Annis, Danielle Wright and all of the talented and intelligent singers of Westminster!

University of Illinois

Monday, March 1st, 2010

I am very excited to announce that we are in touch with faculty at the University of Illinois at Urbana-Champagne about running seminars in the fall of 2010. This is a fantastic music school (they have basically the world’s greatest library) and I will be very proud to contribute to U of I’s music curriculum.

This will be a unique seminar because we will bring in the entire graduate program (masters and DMA) as well as senior undergraduates. It may add up to be quite a good sized group.

Seminar B: Organization Strategies

Tuesday, February 2nd, 2010

From Dissonance To Harmony: Strategies For Organizing Your Career

The objective of the seminar is to help equip classical singers to gain long-term professional fulfillment through the discipline of career self-management. Getting and staying organized is the key to being empowered, positive, and ready to move up to the next stage. In this seminar, singers establish the core administrative and technology skills that lead to success.

The Details:

Target: For students and young artists.

Honorarium: Please email info@velvetsinger.com for pricing.

Duration: The seminar is designed to last two and a half (2.5) hours.

Workbook: The seminar uses a customized workbook, which provides an efficient and practical platform for rich discussion. Please Download the Workbook completed with example answers.

Objective: The seminar focuses on cutting edge technology, planning and organizational skills. Rather than asking “top-down” open-ended questions, this seminar is a “bottom-up” equipping experience. Getting and staying organized is the key to being empowered, positive, and ready to move up to the next stage, and technology can help.

Impact: Each singer leaves with a tangible plan in place. After establishing a priorities list and aligning goals, the seminar culminates in a proclamation of one “action item” from each singer. We make an audio recording of the action items and then email each individual clip following the seminar.

Technology: Participants should bring their laptop computers. They will learn how to take full advantage of several cutting-edge tools including Google Alerts and OperaBase. Attendees will also earn a free trial of Velvet Singer Software and receive hands-on training during the workshop.

Singers will learn:

  • How to run an effective freelance business
  • What information to track in a professional journal
  • How to develop priorities, goals, and action items
  • How to maintain organization over the long-term

Workbook with Example Answers

Click on any page to pop open a larger view.