Posts Tagged ‘New York City’

DePaul Breakthrough

Friday, February 11th, 2011

This latest seminar at DePaul was complete breakthrough. I don’t know exactly why, perhaps it was the compressed time frame or the opera rehearsal to follow or the pressures of the academic season, but each of these students brought such an earnest and heart-felt contribution to this discussion. I have to call it a breakthrough!

I was very glad to have Rob Krueger, the Associate Dean for Administration stop by the seminar. I had met Rob originally while I was a student at DePaul a few years ago. Then I was able to reconnect with him at the NETMCDO Conference in NYC last month. He and his team provide a very supportive environment for students. Their goal is similar to mine — to help students take that ever-challenging jump into a fulfilling, stable and lucrative professional life.

We followed a compressed version of the organizational seminar, and began introducing elements from the new electronic workbook. I learned a bit more about how to facilitate a computer-focused discussion.

For one thing, I believe my future seminar attendees should download and install the e-workbook before the seminar. This can save us a lot of time. I typically like to customize and tweak the workbook right up until the seminar, so I will have to get more disciplined about making changes, but I think this is the direction to pursue in the future.

It could be that singers will even complete a section or two of the workbook on their own before the seminar, then we can begin the discussion by focusing on the results, rather than the process. It could be that I develop a two-part e-workbook in the future — part one is due to be submitted before the seminar starts, it is a pre-requisite. Then we will take part-two as a group, which will help us analyze, process and synthesize. I’m liking it.

Thank you Jane Bunnell, thank you Rob, and thank you to the dedicated and sincere students at my alma mater, DePaul University. Go Blue Demons!

Video Action Items at MSM

Friday, January 21st, 2011

“Bill Bennett led a wonderful session to help MSM vocalists identify their goals and map a course toward achieving them. Velvet Singer is an impressive, powerful tool to organize time efficiently and to prepare for career success.”

Edward Klorman, director of Manhattan School of Music’s Center for Music Entrepreneurship

I stepped up the intensity of the “action item” proclamations at my recent seminar at MSM. This was the first seminar at which I recorded video, rather than audio as in previous seminars.

The result: video definitely fires up a new part of the brain! I am definitely going to use this again.

These performers at MSM certainly rose to the challenge. At the culmination of the seminar, I asked if any students would like to volunteer to do a short video recording. They got a bit nervous, but everyone in the group stepped forward to participate.

Most everyone included a touch of humor or levity to their delivery. Some made the entire room, myself included, erupt into laughter. This was different than the audio action items at previous seminars which tended to come out a bit dry.

My strategy is to do anything possible to make a memory out of the experience. Performing in front of their peers and in front of the camera seemed to do just that. It is difficult to make a seminar on the business of singing anything other than dry, so I was delighted to close the workshop with some laughs and some firm commitments.

The videos came out great! I used my new iPhone 4 and a really slick iPhone-to-tripod attachment called The Glif.

Because The Glif was back-ordered, I picked up the attachment from the designer’s studio in Greenwich Village. I was able to meet with Tom Gerhardt and learn a bit about their fantastic entrepreneurial project. Tom and his partner used Kickstarter to raise the funds to launch this amazing product to the mainstream. According to theglif.com:

… We decided to put the Glif’s fate into the hands of the masses and begin a Kickstarter campaign to raise the money required to make it a reality. Kickstarter is a platform that connects creators with people who are interested in helping them out. Our contributors on Kickstarter pledged money towards our goal with no guarantee that we would ever be successful. They took a leap of faith, backed our project, and $137,417 and 5273 backers later here we are. The Glif is a full-fledged crowd-funded product.

If you need to do any video recording for applications, you can certainly get by with the iPhone, The Glif, a tripod, and a good digital voice recorder. The audio on the iPhone won’t be good enough quality for an application, so you will have to dub in your own audio track.


I let these participants know that I will be emailing each of them their individual video clips two weeks, one month, two months, six months and one year from the date of the seminar. My hope is that they will remember the fun they had in making the video and then feel a good positive sense of accountability to the group.

Ultimately, my job is to help inspire an entrepreneurial attitude. The granular skills they pick up and my specific approach (working from priorities -> goals -> action items) may fade or become less relevant over time. But helping to shape attitudes has staying power.

I greatly enjoyed working with these positive and intelligent singers at MSM and I look forward to following up with them.

Angela Beeching at The Juilliard Store

Wednesday, January 19th, 2011

I was fortunate enough to catch Angela Myles Beeching’s “mini-seminar” at The Juilliard Store last week. Casey Molino Dunn helped arrange the event through his PR firm, Octave Performing Arts.

It was a nice time to reunite with some singer-friends from Juilliard, newer friends from the Classical Singer Convention 2010 and to learn a few new ways of approaching things from a real career services pioneer.

In the seminar, Angela encouraged us to define a vision of where we would like to be in about five years. We were challenged to think of both life / family / location as well as our professional careers. As some folks shared around the room, Angela encouraged us to dig deeper, to “unpack” the vision from being either too vague or too unrealistic.

Part of the challenge is to have a clear understanding of where you are in your journey. She called this the “frank assessment.” I try to encourage similar thinking through some of the exercises in my seminar workbooks, such as the Entrepreneurship Strengths and Weaknesses checklist. I think the Questionnaire also gets to this same point, but from a slightly more granular, skills focus.

I was very encouraged that she worked from this wider perspective (vision, goals) toward helping each of us define a specific and concrete to do list. I call these “Action Items” in my seminars, but the idea is the exact same — in order to make strides, you have to create a list of things that are tangible and specific enough, such that you can cross them off the list when they are complete.

I don’t want to give away too much else of what she offered. To get the rest, you’ll have to visit her website or hire her to come present at your school!

Boston Conservatory – One Vision

Wednesday, October 27th, 2010

When I approached Boston Conservatory’s chair of voice & opera, Patty Thom at the 2010 Classical Singer Convention, she had a vision for how our business of singing seminar might help reinforce her curriculum. While at the convention, she awarded a generous $10,000 annual scholarship to a very lucky high school student with the vision of adding to her talent pool at Boston Conservatory. The convention also serves as a networking opportunity to help her stay connected with her colleagues.

I am delighted that Boston Conservatory was able to find the perfect fit for our seminar as part of our fall east coast swing! The fall can be a busy time of the year with auditions and operas to learn, but the students truly benefit from the receiving the right information at the right time.

The seminar was comprised of a wide range of singers from undergraduate freshman to master’s students with professional performing experience. This was clear from the moment that singers began sharing their scores from our first exercise: the Self-Management Questionnaire. The highest score reported was 41 activities that a singer regularly does, yet there were a group of scores in the teens and lower twenties.

I immediately encouraged those on the lower end, that unlike most of music school, this competition has only winners. The victory comes through identifying where you are in your unique process and also from opening up a dialogue with your peers. If the seminar had no other purpose, this would be enough to justify their time and energy.

The undergraduates seemed to really rise to the challenge of thinking about how to mirror some of these concepts to their current academic pursuits. When talking about auditions, we can just as well be talking about school juries and master classes. Rather than a gig, we spoke about school productions. Rather than focusing on the intricacies of tax accounting practices for freelance musicians, we fielded questions about resumes, cover letters, internships, thriving in competition and networking.

The purpose of the first half of the seminar is to wet the appetite and explore each singer’s unique entrepreneurial strengths and weaknesses as well as organization and outlook paradigms; the master’s students added a great deal to this part of the session. Peer-to-peer discussion can be a very powerful learning method, so we keep the seminar flexible to allow this to happen naturally.

It was the visualization exercise that seemed to resonate profoundly with undergraduates and master’s students alike. Stephen Covey’s foundational book The Seven Habits of Highly Effective People encourages us to “begin with the end in mind.” In creating (and taking time to savor) a vision of the ideal, we can begin to identify a path to get there. Rather than hoping and dreaming for the fame and fortune of an international opera career, the Velvet Singer workbook visualization exercise challenges singers to create a very active and practical vision along seven categories:

  • At Coachings
  • At Voice Lessons
  • Relating to My Colleagues
  • During Auditions
  • At My Next Production
  • When I Relate to Friends / Family
  • About My Career in General

Boston Conservatory also graciously opened up the session to some of my customers and contacts from other Boston-area schools. Some Velvet Singer customers first get to know us through the seminar experience before they dive into the software. It was a real treat for me to watch the process in reverse: to have seminar participants that already regularly use Velvet Singer Software. This was a glimpse into how Velvet Singer Software can truly transform a singers’ outlook and toolkit. It was like reviewing “before” and “after” side-by-side and I like the results!

Caramoor Bel Canto

Thursday, August 19th, 2010

Caramoor was the perfect last stop on my summer tour! New York City was gorgeous and it was quite a thrill to have such a stunning rehearsal space for the seminar. I found it quite impressive that Caramoor chooses to rehearse right in the heart of it all at the New 42nd Street Studios. That makes it very easy for those commuting from Brooklyn or New Jersey over the summer and we had myriad choices for lunch.

Our seminar was scheduled shortly after the Caramoor season had ended. I was a bit worried that energy would be low, but it was quite the contrary result. It seemed that the singers were able to really focus in deeply on their action plans because they were already at a transition point. They were not entrenched in the stress of having to constantly prove themselves and compete. They were relaxed, jovial and ready to share.

Some of the action items that came out of this session were particularly well thought-out. I have only included three examples, but most of the items shared were succinct, actionable and measurable… all of the things we look for in a good game plan. Some of them included:

  • Journal my auditions (how it went, what I sang, etc.)
  • Consistently track and refine my goals
  • Get a system to never miss deadlines

Believe it or not, I didn’t pay anyone to say these things! They are so simple and clear, yet they will make huge differences in how these singers run their businesses. Bravo Caramoor!

One of the biggest reason that this seminar was such a success, was that Caramoor’s Head Coach and Assistant Conductor Rachelle Jonck actively participated in the seminar. She was able to lend her unique perspective and help reinforce some of the key principles of the workshop.

In fact, her contribution was so valuable that it caused me consider how I can add this type of industry input to future seminars. I’m not sure Rachelle can take time from her busy coaching schedule (contact her about her coaching services on the Upper West Side in Manhattan) to travel around the country with me. But maybe through the marvels of modern technology …

I have begun setting up video chat interviews with my friends singing regularly at A-level houses. From these interviews, I will extract video clips to be used in the seminars.

I may also be able to offer live video chat with some of these singers during future seminars. How great would that be? These professional singers would love to “give back”, to teach young singers, but there is just no time. But maybe they can block out fifteen minutes from their hotel room in Berlin to call in to my seminar. Early response from my singer-friends has been overwhelmingly positive.

More to come on this topic to be sure!

Tenor Ian McEuen No Longer Livin’ On A Prayer

Tuesday, August 3rd, 2010

Article by Sarah Alo

Back when Ian McEuen was wailing the high notes of hair band classics in the 80s cover band he and his friends formed in high school, he thought he was having nothin’ but a good time. But it turned out that music took a hold of him like poison. After a few rock bands—and high school choir—he ended up falling in love with classical music.

Upon gaining a full scholarship to Carnegie Mellon University, he entered the world of classical singing, and after graduating this spring, attended the Classical Singer Convention 2010 in New York.

Before finding Velvet Singer at the convention, his management system was “a complete disorganized mess.” He found himself missing deadlines, not able to remember everything in his busy schedule.

“I didn’t know what I needed prepared until the last minute,” he said. “I had a big problem with dates before. Now, I can see exactly when everything is. It helps me plan my life. It’s all there.”

His previous management tools consisted of iCal and a notebook.

“It never really came into my head that there would be a program that would do all of this,” he said. “Velvet Singer has released a lot of the stress in my life. I didn’t have a system before, and now it is all laid out for me,”

This summer, McEuen will appear as the Marquis in Corigliano’s Ghosts of Versailles with the Aspen Opera Theatre Center.

“Now that I’m actually making money, Velvet Singer helps. The fact that it tells you which category expenses go in is really helpful. Performance taxing is so nebulous that anything that can help is fabulous,” he said.

When creating an expense record in Velvet Singer, it presents common expense categories that typical freelancers would use, like headshots, classes, coachings, piano tuning, and more. It then helps to find which tax category that expense goes with, and even gives tax advice, too. At the end, grouped expense reports can be printed to help file taxes faster.

McEuen’s passion is singing. In the future, he does not know exactly where he will end up. He would like to sing overseas at a big house somewhere like Germany or Italy, or even in the United States, as well as do as many recitals as possible, he said. This fall he will head to the University of Cincinnati’s College-Conservatory of Music to begin his graduate studies.

Still, according to McEuen, his future career is a question mark.

“But, I do have goals,” he said. “As singers, we have a hard time seeing progress.”

He said that the Velvet Singer journal tool helps to see that progress. He can go back and look at an aria that he used to not be able to get through, and see now that it is one of his best. Velvet Singer assists singers in not only managing future engagements, but also in keeping track of past performances and assessing auditions.

McEuen also finds that the contacts tab is an “invaluable” tool for him. Besides just keeping track of the people he encounters in his career, he uses it to have a list at the ready when he needs to thank people.

“There is no such thing as luck. It’s about being prepared and being in the right place at the right time,” he said. “I think Velvet Singer will help me be prepared when those opportunities come about and help launch me into my professional career.”