I just returned from an exciting weekend Classical Singer Convention 2010 at the Times Square Marriott. This was a giant leap forward for my business (my website hits are way up, downloads are way up, new customers are way up) and a thrill for me personally.
Perhaps more importantly, I think it will go down as a turning point and a new chapter in the careers of many young singers. I am lucky to be a part of that new chapter for so many organized, empowered, forward-looking, “put together” artists.
I was able to meet very many young and talented singers and it was a huge opportunity for me to refine Velvet Singer Software’s value proposition. I am a technical guy, but what so many of you were interested in is not how cool the software is (and it is cool), but what benefit you get out of it.
In short, Velvet Singer helps you do things you already have to do more efficiently and more effectively. For example, you already have to file your taxes, you already have to keep track of what repertoire you sing, you already have to keep track of who you sang for. Why not do these things better?
More generally, recording your development in a career journal helps you feel more in control of this highly-subjective business. And how else will they complete your biography when you are rich and famous?
Velvet Singer is organizational software that helps you answer questions like this at the drop of a hat:
- What active French rep do you sing?
- How many coachings did you do last year?
- How did you feel about your last audition?
- What is your mission? What are your strength/weaknesses?
- Did you make more money than last year?
I expect that putting a face to the name will help singers look to me for career / technical coaching. I am here to help so please call or email anytime.
Thank you to Classical Singer Magazine for putting on a great conference! As Editorial Director Sarah Thomas put it, the convention is all about making these connections possible. Young singers have many goals and desires. Velvet Singer is here to help.
